Thursday, November 25, 2010

Interview with Sylke Riester, Managing Director for Europe, Rosetta Stone

Sylke, can you tell us a bit about your background before joining Rosetta Stone?

Before joining Rosetta Stone in 2009 I worked in telecommunications – so you could say I am very enthusiastic about getting people talking. I worked for a company called Tele2, a leading Swedish telecommunications company active in 11 European countries, for six years. In my time there, I worked in different roles, including Marketing and Sales Director, based in Holland, Chief Executive, based in the UK, and Director of Sales for the Tele2 Group, based in the 30 million-customer company’s home country of Sweden.

What services does Rosetta Stone offer?

Rosetta Stone® provides interactive language-learning solutions. The company was founded on the belief that technology can replicate the way we all learnt our first language as children and we still work to that founding principle, evolving as technology allows.

Rosetta Stone is unique. It uses a systematic sequence of images and words, without translation, to help you rediscover your natural learning ability. A unique speech recognition tool compares the pronunciation of the learner to that of a native speaker so they get precise feedback, too.

This intuitive and innovative approach to language learning is what draws learners to us. More than 5 million people use...


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